90% of consumers choose to buy locally produced food

Main driver for purchasing locally produced food is a desire to support the local economy and jobs

Horticulture

Read More: Bord Bia Irish growers Irish produce Support local

18 May 2023

New research from Bord Bia and B&A found that 90% of consumers choose to buy locally produced food, with more than 68% buying this category at least weekly.

The main driver for purchasing locally produced food is a desire to support the local economy and jobs.

Meanwhile, it said consumers also are drawn to the fact that locally produced food is fresher, better quality and good for the environment.

It found Irish consumers are seeking out locally produced products, with more than half of consumers expecting to buy locally produced products in the next six months.

*(Source: Behaviour and Attitudes Research – Food Academy Pulse, March 2023. National representative sample of 1,014 individuals, age 16+.)

Read More: Bord Bia Irish growers Irish produce Support local

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