Garden Connect, Davidson Richards helping garden centres grow online sales
Providing retailers with full customer purchase history, whether bought in-store or online
28 January 2021 | 0
Online marketing provider Garden Connect, and retail management and EPoS provider, Davidson Richards have developed a comprehensive integration between the OpSuite EPoS solution and the Garden Connect platform, allowing garden centre retailers to streamline their operations and provide customers with a connected experience.
“Having first worked together for a mutual customer, conversations about a closer partnership started in 2019,” said Edwin Meijer, founder of Garden Connect. “Our partnership with Davidson Richards has been successful for all parties involved, but especially for our mutual customers.”
Full webshop integrations
“Together, we enable garden centre retailers to offer their customers a truly omnichannel experience via their web shop and in-store,” added Keith Bateman, director of Davidson Richards. “Stock information is real time, most importantly the quantity available, which removes the likelihood of overselling across channels. Orders placed on the web shop are seamlessly updated in OpSuite, providing the retailer’s team with full customer purchase history whether bought in-store or online for future target marketing.”
What’s next for 2021?
The pair said the partnership is only just beginning, with Bateman adding that they are looking to launch more services ahead of spring.
“Over the last few months, we have spoken to many garden centres who are interested to learn more. In December alone, we had 3 new customers order fully integrated solutions as well as also helping many existing OpSuite customers reap the benefits of full integrated web shops.”