Institute of Flowers announces landmark multi-year partnership with Joseph Massie

The Institute of Flowers in Ireland and acclaimed floral designer Joseph Massie have announced a new multi-year educational partnership

Joseph Massie will work closely with the Institute of Flowers to deliver a wide programme of in-person and online education through to 2029

Horticulture

2 March 2026

The Institute of Flowers in Ireland has recently announced a new multi-year educational partnership with floral designer Joseph Massie, marking a step forward for professional floristry in Ireland.

The collaboration is designed to provide long-term support, high-level training, and creative inspiration for florists across the country.

Through this partnership, Joseph Massie, founder of the UK School of Floristry, will work closely with the Institute of Flowers to deliver a wide programme of in-person and online education through to 2029.

“I believe every florist deserves the opportunity to strengthen their skills, grow their creativity, and build the career they want. This partnership is about creating those opportunities and making them accessible,” Massie said.

The shared goal is clear: to equip floral professionals with the creative and business skills needed to succeed in a competitive and constantly evolving industry.

The programme will begin with an exclusive two-day wedding and event masterclass in Ireland in October 2026. From there, a series of live online workshops will be rolled out specifically for members of the Institute of Flowers. Each session will focus on essential aspects of floral design, artistry, sustainability, and business strategy, helping florists refine their creative voice while building resilient, profitable businesses.

Internationally recognised for his innovative approach to floral design and education, Massie combines technical precision with artistry and a strong commitment to sustainability. Through his teaching, he has supported thousands of students worldwide in developing confidence, refining their craft, and building meaningful careers in floristry.

For the Institute of Flowers, the partnership reflects a long-term commitment to structured, high-quality education and professional development.

“Working with Joseph is a natural step for the Institute of Flowers. His growth as a designer and educator mirrors the same commitment to continuous development that we champion for Irish florists,” Fionnuala Mc Auley, founder of the Institute of Flowers, said.

She added: “Irish floristry is incredibly strong, but structured access to leading international expertise is transformative. This collaboration represents something Ireland has not experienced before – a long-term, meaningful investment in the professional future of florists.”