Irish Christmas Tree Growers reveals its industry review

According to the report, demand for real Christmas trees continues to rise

ICTG remains committed to supporting growers, strengthening industry resilience, and ensuring that Ireland continues to produce high-quality, sustainable Christmas trees

Horticulture

Read More: Industry Review Irish Christmas Tree Growers survey

11 March 2026

The Irish Christmas Tree Growers (ICTG) conducted the survey to provide a clear, data-driven overview of the sector’s current position and future direction.

There was a 98% response from the members. The findings show: a resilient and forward-looking industry, demand for real Christmas trees continues to rise; growers remain committed to planting; and the sector is well-positioned to lead on sustainability, quality, and consumer experience.

At the same time, the industry faces significant challenges — particularly rising production costs and labour shortages, which will require coordinated action and strategic planning.

According to the report, most growers intend to plant trees in 2026. Those who do not plan to plant cite reasons, such as: retirement without a successor, family members living elsewhere or lacking time, and the scarcity or high cost of suitable land.

Estimated planting for 2026 is between 100–120 hectares (250–300 acres), equating to approximately 600,000–700,000 trees. After accounting for a 10% attrition rate, an estimated 540,000–630,000 trees are expected to be available for harvest in 2033.

The Irish Christmas tree industry is entering a decisive period. Demand is strong, consumer preferences are shifting in favour of real trees; and growers continue to invest in future production.

At the same time, rising costs and labour shortages require coordinated action and strategic leadership. ICTG remains committed to supporting growers, strengthening industry resilience, and ensuring that Ireland continues to produce high-quality, sustainable Christmas trees for both domestic and international markets, for several years into the future.

Read more: Diane Curran wins the Aberconway Award for the best horticultural dissertation

© 2026, Growtrade.ie by Patryk Goron

Read More: Industry Review Irish Christmas Tree Growers survey

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