Kent & Stowe reveals the ‘Extraordinary Shop’

The new retail concept is designed to enhance tool merchandising and improve the shopping experience in garden centres

Retail

Read More: Kent & Stowe The Extraordinary Shop

28 April 2025

Kent & Stowe, the premium gardening brand renowned for quality and timeless design, has announced the launch of its new Extraordinary Shop – an innovative in-store retail concept now rolling out across garden centres.

Designed to bring the extraordinary essence of the brand to life, the Extraordinary Shop reimagines how tools and gloves are merchandised, delivering a truly differentiated retail experience.

Drawing inspiration from the classic Kent Barn, the display reflects the brand’s heritage and craftsmanship, while offering a distinctive visual identity that invites customers to slow down, explore, and engage with products on a deeper level.

A new standard

Built from the ground up using feedback from more than 1,000 gardening consumers, the Extraordinary Shop is the first retail experience of its kind in the category.

Every detail is engineered to enhance the shopper journey – from tactile product displays that allow customers to get hands-on with tools, to clear, intuitive merchandising that demystifies collections and supports confident purchasing decisions.

Key features include:

‘10 Must Have Tools’ Zone – A curated, high-impact feature highlighting the top essentials for gardeners
Segmented Displays – Clear navigation across long-handled tools, cutting tools, and hand tools to simplify the selection process
Shopper Engagement Design – A layout and aesthetic that naturally slows the shopper down, encouraging consideration and discovery.

Supporting garden centres

By elevating the retail experience, Kent & Stowe aims to drive higher engagement and sales for its retail partners. The Extraordinary Shop makes premium tools more accessible and appealing, empowering customers to find their perfect fit with ease.

Natalie Searle, head of marketing & communications, Kent & Stowe, said: “We’ve always believed our tools are extraordinary – now we have a retail environment that proves it with a brand experience designed to inspire gardeners and support garden centres in growing their tool sales.

“The Kent & Stowe Extraordinary Shop is now available to garden centre retail partners across the UK and Ireland. Feedback has been overwhelmingly positive, with stores reporting not only big increases in shopper engagement, but critically the EPOS shows some very significant sales increases.

To discover if your store could qualify for a Kent & Stowe Extraordinary Shop in 2026, speak to your Westland account manager.

Read More: Kent & Stowe The Extraordinary Shop