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All the winners from the Glee 2021 New Product Showcase

Glee, 2017

Hundreds of entries were received across the 17 award categories



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23 September 2021

Nineteen new garden and pet product innovations were lauded at the Glee 2021 New Product Showcase last week.

The winners were announced at a special award presentation organised and run by Garden Trade News during Glee 2021, which took place 14 to 16 September at NEC Birmingham.

Hundreds of entries were received across the 17 categories, with industry suppliers eager to present the fruits of their intensive new product research and development, carried out over the past 18 months of lockdown.

This year’s New Product Awards also had a new format, with the pitches for each category being made to judges before a live audience on the 14th, and 15th September.

After being carefully judged and selected by an expert panel of judges, who were looking for excellence in quality and design, strong environmental credentials, pricing, and retail potential, along with the all-important innovation factor, the winners were revealed by Glee event director, Matthew Mein and GTN Editor, Trevor Pfeiffer on 15 September.

Below are the Glee 2021 New Product award winners and shortlisted products:

Garden Plants, Seeds & Bulbs

Winner: Granvia Pink Flame Imp – MNP Flowers

Shortlisted entries: Aglaonema Red Star – JAVADO; Cuddly Cactus – JAVADO; Granvia Pink Flame Imp – MNP Flowers; Spathiphyllum Diamond – JAVADO

Garden Growing Materials

Winner: Harmony Gardens – Southern Trident

Shortlisted entries: After Plant House Plant – Plantworks Ltd; BlackGold Compost – RocketGro; Natura Grow Bed & Basket Feed Liquid 1L – Natura Grow; Nature Safe Slug & Snail Barrier  – Hygeia Chemicals Ltd

Garden Growing Containers

Winner: Tall Vertical Herb Stand – Zest 4 Leisure

Shortlisted entries: Flower Tower – Useful and Practical Ideas Ltd; Tierra Verde Planters – Primeur Ltd

Garden Decoration

Winner: St John’s Solar Mirror – Woodlodge Products

Shortlisted entries: Metal Frame Flower Wall Art – Woodlodge Products; Resin Hippo Statue – Green Tones

Garden Tools & Machinery

Winner: Kent & Stowe Capability Trowel – Westland Unwins

Shortlisted entries: EasyMix 2-in-1 Composter – Hozelock; Kent & Stowe Eversharp Secateurs – Westland Unwins

Landscaping & Garden Buildings

Winner: Carolina Border – Primeur Ltd

Shortlisted entries: MultyDeck – Primeur Ltd; Planter cascade – Deco-Pak

Garden Leisure & Entertaining

Winner: Kamado Joe – Kettle Joe – Kamado Joe

Shortlisted entries: Campingaz Attitude 2Go CV Table Top Gas Barbecue – Campingaz; Folding Garden Bar – Zest 4 Leisure

Homeware, Giftware, Toys & Games, and Clothing

Winner: Wholeleaf Platters, Bowls & Plates – The Wholeleaf Company

Shortlisted entries: Earthy Natural Bamboo Side Tables – Set of 2 – The Satchville Gift Company; Kids Light-up cloggies – EP Barrus Ltd; Pup’s 1st gift Box – Goodchap’s; Bee Activity Box – Kidzplay

Retail Services & Experiences

Winner: Evergreen Trade Website & Training Academy – Evergreen Garden Care

Shortlisted entries: Honeyfield’s Floor Display Unit – WHM Pet Group; Tri-Star Adbags  – Tri-Star Packaging

Wild Bird Care and Wildlife Products

Winner: Gardman Aura Bird Bath & Feeder – Westland Unwins

Shortlisted entries: Water is Life Bath and Drinker – Wildlife World; WildPod – Bioscapes

Garden Growing Accessories

Winner: Pot Trellis – Treadstone Products

Shortlisted entries: BB Rain Can – Block Blitz Ltd; Gro-Sure Visiroot Twin Propagator Set – Westland Unwins; Small Space Cold Frame – Zest 4 Leisure

Pet Food

Winner: Scoff Paper Edible Greeting Cards for Dogs – Scoff Paper

Shortlisted entries: Churu Pops – Collarways Ltd; Home Barking Kit – Sniffe & Likkit Ltd

Pet Health & Beauty

Joint Winners: Anti-Bacterial Dog Shampoo with Hosepip Applicator – Aqueos / The Woof Pack – Deluxe Doggy Bag & Grooming Kit – Sniffe & Likkit Ltd

Shortlisted entries: Furrish Cordless Pet Clipper – Furrish

Pet Accessories

Joint Winners: Petface Planet – Toucan – Leisure Grow / The Friendly Squid – Cleaning up our coast – Goodchap’s.

Shortlisted entries: Glove My Dog Deluxe Bamboo Towel Glove – Sniffe & Likkit Ltd; Pup’s 1st Cracker – The cracker your pup can pull – Goodchap’s

Three additional winners were also selected, covering sustainability, Best of British and overall best product. The winners were:

  • Sustainability Award – Harmony Gardens, Southern Trident
  • Best of British Award – Kent & Stowe Eversharp Secateurs, Westland Unwins
  • Overall Best Glee New Product 2021 – Pot Trellis, Treadstone Products

“After such a long period of lockdown and our first live event in two years, we were thrilled to see so many superb new products entered for the 2021 Glee New Product Awards,” said Matthew Mein, event director Glee. “Huge congratulations to our 19 very worthy winners and a big thank you to the judges who were so generous with their valuable time and expertise”.

The 2021 judging panel was made up of Ian Hodgson, Garden News; Andy Bunker, Alton Garden Centre; Mel Livingstone, Fron Goch Garden Centre; Nicola Gow – Retired garden centre owner; Rachel Gilbert – Rosebourne Garden Centre; Lilidh Matthews,; Elliot Kirby, RHS Wisley; Jack Slater, Summerseat Garden Centre, and Trevor Pfeiffer, editor & director, Garden Trade News.

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