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Bord Bia most highly regarded organisation in Ireland

Niamh Boyle, managing director of The Reputations Agency (left), and Tara McCarthy, CEO of Bord Bia (right). Photo: Leon Farrell / Photocall Ireland.

Bord Bia took the top spot overall as the most reputable organisation in Ireland out of 100 organisations studied, for their role in developing international markets for Irish food, drink, and horticulture.

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15 May 2019 | 0

Bord Bia took the top spot overall as the most reputable organisation in Ireland with an Excellent Reputation Pulse score of 83.5, for their role in developing international markets for Irish food, drink, and horticulture, according to the annual Ireland RepTrak 2019 study.

The RepTrak survey — which measured responses from over 7,000 members of the public who completed the survey across January and February in 2019 — measures the level of trust, respect, admiration, and esteem the public has for 100 of the largest, most familiar, and most important organisations in Ireland, along with 25 other reputation indicators.

This is the second time Bord Bia topped the RepTrak survey since joining in 2015. Bord Bia’s victory came from scoring in the top 10 in six of the seven dimensions of reputation: products and services, innovation, workplace, governance, citizenship, leadership, and performance.

“We’re very proud to have topped the Ireland RepTrak study for 2019. Bord Bia’s reputation is a reflection of the outstanding reputation enjoyed by Irish farmers, food producers, and manufacturers. Bord Bia, for its part, will continue to drive the success and reputation of the agri-food industry through our insight-led approach, our commitment to developing talent, and through the ongoing development of the Origin Green programme.”, said Tara McCarthy, CEO of Bord Bia.

The results

The top 10 companies in the Ireland RepTrak 2019 study are:

  1. Bord Bia – Reputation Pulse score of 83.5
  2. Credit Union – 80.3
  3. Irish Rugby Football Union (IRFU) – 80.2
  4. Tourism Ireland- 79.6
  5. Aer Lingus- 79.4
  6. Samsung – 79.0
  7. Kellogg’s – 78.9
  8. Aldi -77.35
  9. Dublin Airport – 77.33
  10. An Post – 76.9

Organisations responsible for promoting and building Ireland’s reputation on the international stage proved to have exemplary reputations within Ireland. Five such organisations dominate the top 10 including Bord Bia, IRFU, Tourism Ireland, Aer Lingus, and Dublin Airport.

The study also recorded a strong performance by state backed organisations with four placing within the top 10: Bord Bia, Tourism Ireland, Dublin Airport, and An Post.

Some of the companies that made the biggest moves in this year’s report include the IRFU which jumped 12 places from 15th in 2018 to 3rd in 2019, with a score of 80.2.  Meanwhile, Aer Lingus also made significant gains in 2019 moving from 16th place in 2018 to 5th place in 2019, following a significant re-brand earlier this year.

Despite seven of the top 10 being Irish indigenous organisations, overall the 57 indigenous organisations studied came in two-and-a-half points below the 43 multinational organisations studied, primarily reflecting a significant gap in perceptions of innovation (nine-point gap), performance (eight-point gap), and leadership (seven-point gap). However Irish firms were on par on Citizenship and Governance.

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