Carlton Greetings’ Homegrown initiative blooms at Botanic Home & Garden Centre

Carlton Greetings showcases its 'one size doesn’t fit all' approach with a personalised greeting card display at Botanic Home & Garden Centre, boosting sales and elevating the customer experience

Retail

26 February 2025

Carlton Greetings latest installation of their Homegrown initiative highlights the value their ‘one size doesn’t fit all’ approach holds with Garden Centre greetings card retailers.

Homegrown offers a comprehensive display planning service ensuring complete personalisation towards consumer requirements.

This includes ongoing sales analysis, merchandising support, seasonal and everyday point of sale solutions as well as the option of brokered product.

Coupled with their lucrative retail development programme to deliver innovative, bespoke units – Homegrown works to maximise functionality, customer experience and sales.

Following an initial introduction between Carlton Greetings and the Botanic H&G team at the Glee tradeshow, Carlton Greetings got to work harmonising their distinct home brands, beautiful licensed products and stand out gift dressings, with eye catching industrial style fixturing solutions to design a personalised retail solution for Botanic Home & Garden Centre.

The installation was designed with two key aims in mind: maximising the retail space available and complementing the lifestyle choices of shoppers across their two sites.

Since the installation, the implementation of the Homegrown initiative has proven to be a success, as Botanic H&G have seen customers visit their sites specifically to purchase greetings cards for the very first time.

Caitriona Long-Smith, administrative manager, Botanic Home & Garden Centre, said: “The displays and associated lighting look stunning, they have really elevated the space. The range of cards and gift wrapping has gone down superbly with our customers, and our sales have increased.

“The entire team at Carlton Greetings have been extremely professional to deal with, and we look forward to continuing this relationship in the future. We would happily recommend this product and the team to other retailers looking to upgrade their card offerings.”

If you’re ready to grow your greeting card sales, contact the Carlton Greetings team today and discuss how Homegrown can work for you.

Please contact Peter Swan: 0868167457
Peter.swan@carltongreetings.ie or visit the UK Greetings website.