Enhance garden furniture sales with augmented reality
24 February 2022
Garden Connect has introduced an augmented reality (AR) extension for webshops, allowing consumers can see for themselves what garden furniture looks like in their own living space.
In 2020 alone, 34% purchased or looked at garden furniture online, and these numbers are expected to further increase in 2022. But purchasing new garden furniture online can be tricky as the size of a product is often hard to estimate through images alone.
AR allows website visitors to virtually place products in their own home or garden via their smartphone since it combines digital images with reality. It is ideal for consumers to get an impression of whether that set of garden furniture will look good in their garden or on their balcony. Almost every Android and iOS phone supports AR.
“With the help of a link on the product page, consumers can virtually place the garden furniture set in their garden using only their smartphone. This makes the purchase of new garden furniture a lot easier,” said Edwin Meijer on behalf of Garden Connect.
“A lot of research has already been done into the effectiveness of AR in webshops. The use of AR increases conversion rates by about 94%. This is not surprising because consumers get a true picture of whether a product fits their home or garden.”
There are already several webshops using AR to display garden furniture. “Garden furniture is an expensive purchase, so it was a great place to start with for AR,” continued Meijer. “Aside from furniture, we have also created a pot and plant configurator, which is already live and running. It allows visitors to choose a pot and a plant and place the combination in their living room. The visitor can then add the chosen combination to their shopping cart with just one click.”
“Our ambition is to help every webshop in the garden industry to use AR, even if they are not using our platform. It is a new technology that fits well with garden centre products because they are visually strong and sometimes quite expensive. In addition to garden furniture, this includes barbecues, decorations, and plants.”
Every user gets access to the database of AR models: “The biggest challenge in implementing AR is creating all the necessary models. Because we have more than 300 shops that partly sell the same products, we can organise this quickly. We already have more than 500 models of well-known brands available, and that number is growing rapidly.”
The AR solution is accessible to everyone, even if they do not use the Garden Connect online platform.
For more information, please visit www.gardenconnect.com/augmented-reality or call +31 20 700 8250.