The retailer’s guide to Christmasworld 2020 trends
The motto for the Christmasworld trends in 2020 is "family matters" with three styles "green ritual", "silken party", and "happy get-together" looking to open up a myriad of design possibilities for putting new product ranges together that will surprise retailers' customers time and again throughout the year.
7 November 2019
The motto for the Christmasworld trends in 2020 is, appropriately, “family matters”. In a world that is becoming more complex; family, community, and real human encounters are what matter.
Enjoying things together, celebrating and sharing happy moments are becoming more important than ever as a counterpart to the digital world. They find their expression in three styles and colour schemes: “green ritual”, “silken party” and “happy get-together”.
These styles will open up a myriad of design possibilities for putting new product ranges together that will surprise customers time and again throughout the year.
Curated trend show
The curated trend show is being developed and implemented by Stilbüro bora.herke.palmisano at Christmasworld, the leading international trade fair for festive and seasonal decorations, which will take place from January 24 to 28 in Frankfurt am Main.
It will form the centerpiece in Hall 11.0 and inspire visitors with an exciting selection of exhibitor products and the necessary trend know-how, by means of lectures and guided tours through the different style worlds displayed.
At the present time, a responsible “we” feeling and the desire for a more careful and environmentally-aware way of living is growing.
“This manifests itself in the way that we organise our festivities: as celebratory gatherings where collective well-being is the first priority. Whether it is a personal or seasonal occasion, we organise our time together with a lot of love and effort to make it a joyful and enjoyable time. In so doing, we create precious moments, which strengthen and consolidate our interpersonal relationships”, said designer Annetta Palmisano, from Stilbüro bora.herke.palmisano.
The Christmasworld trends are the first port of call and the most important source of inspiration and ordering aid for retailers, when it comes to the all-important question: which colours, materials, and designs are coming, staying, or going?
What is new this time is that they will be presented to retailers in a more eye-catching and user-friendly way. “We’ll be presenting three style worlds and we’ll be interpreting each of them in two different ways. In addition to Christmas decorations, there’s a further variant – for example, for wedding, birthday, spring, or autumn decorations – which is also clearly different in terms of the colours used”, said Palmisano. In this way retailers will get even more ideas for designing their product ranges for different occasions in the year.
The Christmasworld trends
‘green ritual’ – inspired by natural vegetation
A simple, almost minimalist design scheme addresses the theme of consciously giving things up as a reaction to a long-standing culture of wastefulness.
The trend “green ritual” presents the calm colours of natural vegetation in two clearly distinct forms. In one half of the display, light and restrained shades, such as grey, taupe, and sand, as well as a light fern green and reddish brown, dominate.
These convey a light and spring-like flair and a puristic naturalness. In the other half, a mysterious and vegetative dark colour world dominates, with deep shades of red and dark leaves, which autumnal changes bring.
“In addition to an atmospheric/festive take on Christmas decorations, this style also lends itself to a light and spring‑like interpretation”, said Palmisano.
Experimental and creative ideas, techniques, designs, and materials are up against this restrained look. Blossoms and leaves worked in glass and paper, painted plants, vegetative and photo experimental motifs, watercolour effects, irregular, and spotted patterns, as well as tactile, raw, and rough surfaces, can be seen. Many of the designs have a deeper background. In a contemporary way, clay and glass work together with pale wood in simple functional shapes.
‘silken party’ – inspired by the most innovative fashion creations and created with precision laser technology
The designs for this elegant and sensuous style world are characterised by soft, organic, and cloudy shapes. Unusual blossoms and petals provide a strong source of inspiration. It is a decorative scheme that comes over very well at weddings and summer celebrations.
The trend “silken party” presents a balanced palette: on the one hand, the delicate, pastel colour range combines soft creamy shades and fresh, feminine sorbet nuances. The second variant exhibits elegant and gleaming features, with warm and delicate shades.
The materials and embellishments are delicate as well as feminine. A metallic shimmer, a silky sheen, and velvety matt effects interplay with each other.
Modern drapery, soft volumes, and flowing materials produce cosy effects. Fine glass and textiles, such as silk and organza, appear wafer-thin, translucent, super-fine, and delicate. The exquisite overall look is complemented by shiny, ultra-smooth surfaces, high-quality finishes, and discretely twinkling and softly sparkling effects.
‘happy get-together’ – inspired by the new urban way of life, with a focus on recycling
This characteristically urban style is all about making metropolises more liveable, by coming together, sharing, and softening the boundaries between classic categories, such as yours/mine, private/public, and city/countryside.
Fresh, appetising, and milky shades remind us of freshly-pressed lemons, limes, and mint lemonade, as well as grain and straw. The warm colour spectrum is dominated by a vibrant orange wax colour and more muted recycled colours, such as bottle green, mélanges, speckled effects, and colour mixes made by composite processes.
The “Second Life” concept pervades the entire product world: from waste products, designers are developing exciting ideas for new shapes, surface textures, and materials, such as PET and paper materials. The look of this style is characterised by unconventional ideas and handcrafted techniques, such as weaving, winding, tying and layering.
Christmasworld 2020 will take place from January 24 to 28, in Frankfurt am Main.