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GIMA to host series of Consumer & Design Trends virtual webinars

Trend intelligence agency Scarlet Opus will present an exclusive look at future trends in garden and outdoor products

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22 April 2021 | 0

The Garden Industry Manufacturer’s Association (GIMA) has recommissioned its Consumer & Design Trends research for the third year running, once again optimising the leading insight from trend agency, Scarlet Opus.

In a series of virtual one-hour webinars Scarlet Opus will look at not just the garden and outdoor products expected to prove popular in spring/summer 2022, but will also delve deeper into the colours and design trends that look set to shape consumer demand and spend.

Set to take place 17, 18, 19 May, the sessions will explore the consumer behaviour consequences of Covid-19. Additionally, the Scarlet Opus team will be offering ideas on how to future proof new product development, visual merchandising, packaging and marketing plans.

All delegates will have access to the live sessions and follow-up copies of the presentation, complete with transcripts of the trend translations.

“We’re pleased to confirm that we have recommissioned Scarlet Opus to run our trend webinars for the third year running,” said Vicky Nuttall, director, GIMA. “All previous sessions have been incredibly well received and provided significant content for our members to take away and incorporate into their future plans. We’ve also seen many of Scarlet Opus’ trend predictions come into fruition, so we’re excited to hear what the 2022 season holds for us!”

GIMA’s Consumer & Design Trends webinars will be priced at £225 for members with each additional delegate priced at £25 for non-members.

To find out more please visit www.gima.org.uk or call 01959 564947.

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