Glanbia Ireland and Glanbia Co-op rebrand to Tirlán
Glanbia plc will retain and continue to operate under the Glanbia name as an entirely separate entity
8 September 2022 | 0
Glanbia Co-op and Glanbia Ireland has rebranded to Tirlán in a bid to ‘reflect the unique characteristics that define this dynamic organisation’. Co-op shareholders will be asked to vote to approve the name change for the Co-op in the coming weeks.
The new title was unveiled simultaneously to employees and farmer shareholders during a webinar hosted in the Co-op’s new collaboration centre at Abbey Quarter in Kilkenny city.
In December 2021, farmer shareholders voted in favour of purchasing the remaining 40% stake in Glanbia Ireland from Glanbia plc to become the outright owners of the Irish dairy and grain business.
Glanbia plc will retain and continue to operate under the Glanbia name as an entirely separate entity. Tirlán will remain the largest shareholder in Glanbia plc, with a 31.9% shareholding.
Tirlán will start to become visible over the coming months, with a phased transition to the new identity on trucks, products, and facilities. The 52 agri-branches and retail stores will be re-branded to Tirlán FarmLife and Tirlán CountryLife on a phased basis. The popular Glanbia Connect website will transition to Tirlán FarmLife with immediate effect.
In a statement, it said the name derives from combining the Irish words ‘Tír’ for land and ‘Lán’ for full, Tirlán stands for ‘Land of Abundance’ and represents the connection and relationship between the Co-op, its people, and the land they nurture together to farm and sustain.
“It is with a sense of history and optimism that we unveil Tirlán as an ambitious, innovative, and modern co-op that combines the best of our heritage, all our people, and our expertise,” said CEO Jim Bergin. “Our organisation has evolved over our 100 year history. Entering this new phase of our co-op’s journey, Tirlán has ambitions for an ever-increasing role in the wider economy, the international food and nutrition sectors, and especially in rural communities across the country.”
Chairman of Tirlán, John Murphy, said: “Our strong ambitions require an identity that reflects our position as a co-operative that cares for our people and strives to deliver a sustainable future for all. I strongly believe Tirlán achieves that objective.”