Glee 2015 hailed a success by organisers
i2i Events, the organisers of Glee, have hailed the 2015 show a resounding success thanks to high visitor numbers and positive feedback
5 October 2015
Busy aisles, full-to-capacity exhibiting space and a positive, business-building atmosphere were the hallmarks of this year’s Glee garden trade exhibition, which took place 14th -16th September at the NEC Birmingham according to i2i events who are celebrating the success of the show and residual positive feedback after the show.
Offering buyers the chance to shop across every aspect of their gardening ranges, i2i Events believes that Glee has successfully built on its 2014 reinvention, which included easily-accessed new halls, a bright, ‘Green Heart’ atrium space for growers and strong, business-focused visitor features.
The show this year attracted several thousand British and international garden retailers, online buyers, DIY stores, landscapers and builders’ merchants. The overall number of retailers attending increased, including more key decision makers, buyers, MDs and business owners than in previous years according to i2i Events.
Matthew Mein, i2i Events Glee event director, confirmed that feedback from visitors and exhibitors had been exceptional: “From the comments we have received from both buyers and suppliers, this has been the most vibrant and exciting Glee of recent years,” he said. “It was clear that plenty of business was being done, new opportunities were being forged, and people were seizing the chance to network and build their professional knowledge. We have already taken a significant number of re-bookings from suppliers keen to secure their places for next year.”
The eight, dedicated sections featured in this year’s Glee encompassed every aspect of garden retailing including garden care; garden design & landscaping; plants & nursery; garden leisure; home, gift & clothing; food & catering; retail services and pet. More than 500 exhibitors showcased their latest ranges, including 190 new exhibitors and more than 75 international brands. Amongst the show’s visitor features were the Glee New Products display (featuring the New Product and Retailers Choice award winners), the Retail Inspiration Theatre and Green Heart plant area, which featured an exciting series of merchandising displays. Glee’s Food & Catering Zone also returned in 2015, featuring exceptional advice on how to maximise the profitability of in-store catering.
Glee will now continue this momentum further in 2016, confirmed Matthew Mein: “We already have exciting plans in the pipeline that will retain all the best aspects of what Glee now delivers, whilst making even more enhancements to benefit buyers and sellers. Glee is a resource for the whole gardening industry – and we will ensure it provides the focused, fruitful business hub the industry needs, both during the show and throughout the year,” he concluded.