Hygeia’s Nature Safe range extended with introduction of live soil probiotic
Aids faster germination, and reduces the need for fertiliser as the bacteria do all the hard work
8 October 2020
Hygeia has further expanded its Nature Safe range ahead of the 2021 gardening season, with the introduction of Nature Safe Probiotic.
With Nature Safe Probiotic, Hygeia has isolated the ‘good’ bacteria or microorganisms, found within the soil of its homeland, Ireland. Once isolated, one billion of these good bacteria are concentrated and bottled, providing Irish and UK gardeners with a product that aids faster germination, and reduces the need for fertiliser as the bacteria do all the hard work.
“Nature Safe Probiotic is the perfect way to supercharge organic plant growth,” said Tom Stolworthy, Hygeia’s UK country manager. “The billions of ‘good’ bacteria work their magic by boosting seed germination, creating stronger roots and excelling plant growth. This one simple product has the ability to appeal to a broad spectrum of consumers, including those that are new to gardening and may be unsure of the term ‘fertiliser’ or worry about the use of chemicals. The benefits of the full Nature Safe range are clearly illustrated on all our packaging, and we believe that our new Probiotic will be a real stand-out product in the coming season.”
Launched to the garden retail market in 2019, Hygeia’s Nature Safe range has proven popular thanks to its commitment to delivering products that provide eco and vegan friendly, organic, and chemical-free solutions for common gardening jobs.
Tapping into a more sustainable style of gardening, the Nature Safe range – exclusive to Hygeia –currently includes Lawn Feed with Seed, Patch Fix Seed with Feed, Granular Plant Food, and Liquid Plant Food with Seaweed, as well as the new-for-2021 Probiotic.