Perennial and the NGS announce new partnership
The new partnership aims to raise awareness of the charity organisation with those working in Horticulture
14 September 2016
A new partnership between the GardenTags social network, Perennial and the National Gardens Scheme (NGS) aims to raise the profile of both charities among the 50,000+ users of the new gardening community app and builds on the strong existing relationship between Perennial and the NGS.
Donations from the NGS over the past 30 years have allowed Perennial to help thousands of horticulturists whose lives have reached crisis point. The NGS is Perennial’s largest single donor and its contribution of £150,000 last year represented a significant proportion of voluntary income to the charity.
The new GardenTags partnership will help spread the message even wider about NGS open gardens and the role Perennial plays in supporting all those who work in horticulture. Gardeners using the app have access to an audience of over 50,000 people passionate about gardening and who share gardening tips and advice on a daily basis.
The app allows users to follow and communicate with other gardeners involved with the NGS and Perennial, like Geoff Stonebanks of Driftwood garden who has long been a supporter of both charities. The partnership will also help raise awareness of the National Gardens Scheme and Perennial’s charitable impact amongst a targeted and fast growing audience of gardeners.
Laura Garnett, Development Manager at Perennial, says: “This new partnership is exciting on so many levels. It strengthens our existing relationship with, and support of, the NGS and the incredible network of passionate gardeners who open their gardens for charity each year. It gives us access to a new audience of gardeners helping us spread the word about Perennial’s services, particularly among the self-employed who we find it so hard to reach. Plus, it offers us all the opportunity to work together, as a gardening community, to promote the health benefits of gardening and the importance of keeping our green spaces, and all those who care for them, fit and well.”
Daniel Richards, Co-Founder, GardenTags, says; “We’re excited to welcome the NGS and Perennial to GardenTags, both are charities that live in the hearts of the gardening public and share our philosophy that gardening should be accessible for all. We believe GardenTags will become an important channel for both charities to further raise awareness of their impact amongst a targeted group of enthusiastic gardeners. I’m sure the passionate gardeners involved with the NGS and Perennial will also inspire our existing community members and broaden their planting horizons.”