The Summer Berry Company secures exclusive rights for Amalia Rossa Raspberries in Ireland and UK
Also has the opportunity to sublicense production to third-party producers in Portugal
28 September 2023
The Summer Berry Company (TSBC) has signed an agreement with Berrytech for the production and distribution of Amalia Rossa raspberries in Portugal. This grants TSBC sole marketing rights for Amalia Rossa in the UK and Ireland, with the option to sublicense production to third-party producers in Portugal. TSBC will also sell Amalia Rossa grown in Portugal to European markets and the Middle East.
Amalia Rossa, known for its high yield, flavour and extended shelf life, is set to be a flagship variety for TSBC. The optimal climate in southwest Portugal, where TSBC operates, supports the growth of this premium raspberry.
With this partnership, Amalia Rossa becomes part of the variety portfolio at TSBC, a company where ESG is fundamental to its operations. TSBC plans to further enhance the berries; by growing them within an environmentally sustainable production system which includes water stewardship, enhanced biodiversity, zero fruit waste, and a carbon net zero objective to be achieved by 2030.
TSBC and Berrytech are already working on the development of new varieties. This gives TSBC the opportunity to test new varieties, grow and commercialise not only in Portugal, but also in other territories.
Diego Ioriatti, R&D director & breeding chief, Berrytech, said: “Amalia Rossa proved to be a game-changing variety from the very start. Its combination of high productivity, strong plant vigour, resistance to major raspberry diseases, and consistent fruit size along with quality throughout the picking season, is truly exciting. These positive features have yet to be surpassed by any of the newer selections from Berrytech’s breeding program itself.”