The Summer Berry Company secures exclusive rights for Amalia Rossa Raspberries in Ireland and UK

Amalia Rossa raspberries

Also has the opportunity to sublicense production to third-party producers in Portugal

Horticulture

Read More: Amalia Rossa raspberries Berrytech Distribution Partnership Production The Summer Berry Company

28 September 2023

The Summer Berry Company (TSBC) has signed an agreement with Berrytech for the production and distribution of Amalia Rossa raspberries in Portugal. This grants TSBC sole marketing rights for Amalia Rossa in the UK and Ireland, with the option to sublicense production to third-party producers in Portugal. TSBC will also sell Amalia Rossa grown in Portugal to European markets and the Middle East.

Amalia Rossa, known for its high yield, flavour and extended shelf life, is set to be a flagship variety for TSBC. The optimal climate in southwest Portugal, where TSBC operates, supports the growth of this premium raspberry.

With this partnership, Amalia Rossa becomes part of the variety portfolio at TSBC, a company where ESG is fundamental to its operations. TSBC plans to further enhance the berries; by growing them within an environmentally sustainable production system which includes water stewardship, enhanced biodiversity, zero fruit waste, and a carbon net zero objective to be achieved by 2030.

TSBC and Berrytech are already working on the development of new varieties. This gives TSBC the opportunity to test new varieties, grow and commercialise not only in Portugal, but also in other territories.

Diego Ioriatti, R&D director & breeding chief, Berrytech, said: “Amalia Rossa proved to be a game-changing variety from the very start. Its combination of high productivity, strong plant vigour, resistance to major raspberry diseases, and consistent fruit size along with quality throughout the picking season, is truly exciting. These positive features have yet to be surpassed by any of the newer selections from Berrytech’s breeding program itself.”

Read More: Amalia Rossa raspberries Berrytech Distribution Partnership Production The Summer Berry Company

Comments are closed.

Back to Top ↑

Newsletter
Your weekly digest of trade news, direct to your inbox. Subscribe by entering your email here:

Email address:
Growtrade.ie Highlights

Save the date for GLAS 2024!
The annual Garden Landscape and Amenity Sportsturf (GLAS) trade show, which attracts top producers, growers, manufacturers, and key opinion leaders across the Irish horticultural sector, is set to return on Thursday 18 July 2024. Brought to you with the backing of Bord Bia, GLAS presents an unparalleled occasion for trade buyers and sellers within the [&hellip The post Save the date for GLAS 2024! appeared first on Growtrade. [...]
Small Talk with Tim Schram of Schram Plants
In association with Tully Nurseries At Growtrade, we’re running an interview series titled ‘Small Talk’, where we talk to various influential members of Ireland’s horticulture trade. This month’s conversation is with Tim Schram from Schram Plants. How did you get your start in horticulture? Growing up on the family nursery had its advantages. Every new [&hellip The post Small Talk with Tim Schram of Schram Plants appeared first on Growtrade. [...]
Organic matter testing added to ICL Turf Rewards
European Turfgrass Laboratories organic matter profile testing has been added to Turf Rewards as a new reward for 2024. This service will provide invaluable insights into soil health and turf performance. For just 20 points, Turf Rewards members can now claim organic matter profile testing through European Turfgrass Laboratories’ A2LA-Accredited laboratory. This new reward permits [&hellip The post Organic matter testing added to ICL Turf Rewards appeared first on Growtrade. [...]
Peckish promotes bird-friendly gardening with free wildflower seeds
Peckish, the UK’s leading wild bird food brand, is inspiring the public to make their gardens a haven for nature this year by growing wild birds a home with a free packet of wildflower seeds with every purchase of Peckish wild bird food. Consumers will be encouraged to visit their local garden centres from Easter [&hellip The post Peckish promotes bird-friendly gardening with free wildflower seeds appeared first on Growtrade. [...]
Two garden designers shine in ‘Cultivating Talent’ initiative
Bord Bia Bloom has announced two winners of its Cultivating Talent initiative sponsored by Westland, which aims to support emerging talent within Irish Horticulture. Sarah Buckley from Dublin and Nòra Tombor, originally from Hungary and now living in Dublin were both selected as garden designers that will have the opportunity to design and deliver a [&hellip The post Two garden designers shine in ‘Cultivating Talent’ initiative appeared first on Growtrade. [...]
More from this Channel