Westland Horticulture’s Boost plant feed back on screens this spring

The campaign marks the fourth year of TV advertising for Boost, aiming to keep the brand top of mind during the peak gardening period

Horticulture

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11 May 2025

Boost, the All-Purpose Liquid Plant Feed from Westland Horticulture, has returned to TV screens this May in the UK and Ireland.

As consumers enter the peak buying window for plant feed, Boost will be front and centre, building brand preference and driving footfall into garden centres.

Now in its fourth consecutive year of above-the-line support, Boost has cemented its place as a trusted brand that delivers exceptional results.

This spring, the dedicated 20-second advert has hit high-traffic channels in the UK, including Channel 4, ITV3, ITV4, and Sky, as well as RTÉ in Ireland, and placed alongside lifestyle and gardening programming.

Running until 25 May, the campaign is forecast to reach over 28 million consumers — keeping Boost top of mind when customers head in-store.

The advert highlights Boost’s standout promise: 4x more blooms*, plus more fruits and vegetables, thanks to its unique formulation.

Featuring PLANTSENSE™ technology, Boost delivers an ideal balance of nutrients and enhanced water management — giving gardeners visible results they’ll come back for again and again.

While the hero message champions the original liquid feed, the campaign also lifts awareness of the wider Boost range, including:

Boost All Purpose Compost, with water-storing granules that keep plants hydrated, particularly essential for container gardening
Boost All Purpose Multi-Action Granules, new for 2025 and offering six months of slow-release feed, tailored to plant’s needs at their different stages of growth.

Balinda Green, Senior Brand Manager for Boost, at Westland Horticulture, commented: “We want to help all gardeners achieve their best season after season, whether that be the most glorious containers and baskets, a blooming border, or a bountiful harvest, Boost gives plants the nutrients they need to thrive and transform gardens.

“Year after year, we’ve continued to invest in our Boost brand with media advertising, and this year we’ll be further targeting consumers with social media and PR activity, as well as investing in-store to capture shopper’s attention and help our trade partners maximise the media presence.”

In common with all Westland products, Boost All Purpose Liquid plant feed range can be ordered 24/7 via Westland Live, and frequent top-ups are easy as part of a Westland weekly delivery. Scan here to login in or sign up.

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