Woodlodge taps into wildlife gardening trend with expanded Bee Kind range
Revamped line-up will feature butterfly and ladybird designs, widening the brand’s appeal to consumers who are keen to garden in a manner that benefits a greater range of beneficial wildlife
8 October 2020
Woodlodge has extended its popular Bee Kind range of containers to draw attention to the plight of much-loved but endangered insects. This comes as public concern escalates over global pollinator decline and gardeners seek to transform their plots into wildlife-friendly havens.
The revamped line-up will feature butterfly and ladybird designs, widening the brand’s appeal to consumers who are keen to garden in a manner that benefits a greater range of beneficial wildlife.
– The Butterfly Mix pots in Woodlodge’s Bee Kind range feature motifs in shades of pink, turquoise and yellow on premium quality containers. According to reports, populations of butterflies that do not fly far from their favourite habitats have plummeted by 77% since 1976, while species that are capable of travelling further afield and adapting to landscapes have still declined by 46% over the same period.
– The Ladybird Mix pots will widen the scope of the Bee Kind portfolio, with orange, red and yellow ladybird characters raising the profile of one most beneficial pest-eating insects to visit Irish gardens, while inspiring linked sales of ladybird-friendly flowers and herbs such as calendula, cosmos, marigolds, nasturtium, chives and parsley. Attracting ladybirds is a high priority for the growing band of organic gardeners, who rely on the beetles to rid flowers, fruit and veg of pests – eliminating the need to resort to chemical insecticides.
“Wildlife gardening was high on the consumer agenda long before Covid-19 but the pandemic and unprecedented environmental benefits brought by lockdowns across the globe has only served to heighten interest in protecting the environment and reversing the decline in pollinators that play a pivotal role in ecosystems,” said Michael Wooldridge, managing director at Woodlodge.
Launched in 2019, the Bee Kind range was designed to enhance sales of containers for attracting insects that play a critical role in pollinating flowers, fruit and vegetables. According to a BBC report, bees pollinate 70 of 100 crop species that feed 90% of the world, with honeybees alone being responsible for $30 billion a year worth of crops.