Boost plant feed returns to TV for Spring Season
Westland Horticulture's Boost plant feed makes a splash on television screens once again gearing up for the peak gardening season
Print2 May 2024
Boost, the All-Purpose Liquid Plant Feed from Westland Horticulture, is back on TV this April in the ROI and the UK, driving awareness and preference ahead of the peak season.
Following the success of Boost, which is the fastest growing* plant food on the market, Westland is investing in a media campaign for Boost for the third consecutive year. The 20” advert will be aired on high viewership channels, including Channel4, ITV3, ITV4, and Sky, surrounded by contextually relevant programming for the home and garden. Launched in April and running until early June, the campaign is phased to maximise coverage to drive visibility and preference, ensuring Boost remains top of mind as consumers enter the peak consideration window for plant feeds.
The campaign is expected to reach more than 40 million consumers with a captivating creative centred around the product’s key messaging of achieving four times more blooms along with more fruits and vegetables, by adding Boost watering cans. The All-Purpose Liquid plant feed, crafted for use in peat free compost, features PLANTSENSE technology, which is an optimised ratio of high-quality nutrients as well as a water management system, helping plants get all the nutrients they need so they reach their full potential.
Helen Amos, head of category, Westland Horticulture, said: “We continue to invest in our brands through media campaigns to help drive awareness and consideration, and inspire consumers to choose Westland as their trusted partner in the garden. Our creative aims to connect with gardeners and demonstrate how Boost can transform their garden into a thriving, vibrant space that’s full of colour.”
Boost All Purpose Liquid plant feed range can be ordered 24/7 via Westland Live.
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