Bord Bia launches new Quality Mark Campaign

Campaign encourages shoppers to buy more quality assured food in support of quality assured farmers and producers

Horticulture

Read More: Bord Bia Consumers Food Production

25 August 2022

In response to the continued rising energy and animal feed costs, Bord Bia has launched a new consumer advertising campaign in the domestic market to encourage shoppers to buy more quality assured food and in doing so, help secure the future of quality assured farmers and producers.

At a time of rising food prices, the campaign aims to remind shoppers of the important role that quality assured farmers, growers and producers play in delivering the best of quality assured food to them.

Themed ‘The Power of Your Food Choices’ , the campaign aired for five weeks from 16 June to 17 July and will air again for three weeks from 29 August to 18 September. This will be supported by ongoing digital advertising for 12 weeks throughout this period.

The first burst consists of the following activities:

Radio advertising across five national and 16 local radio stations for five weeks
Advertising on digital audio streaming services (e.g. Spotify) and podcasts for five weeks
Over 260 outdoor poster sites across key urban locations and national routes for two weeks (from 4 July)
Online advertising featuring producer stories across Facebook, Instagram, Tik Tok for 12 weeks
Home page takeovers with display advertising on three online national newspaper and the RTE website for 12 weeks

Read More: Bord Bia Consumers Food Production

Comments are closed.

Back to Top ↑

Newsletter
Your weekly digest of trade news, direct to your inbox. Subscribe by entering your email here:

Email address:
Growtrade.ie Highlights

Illegal PPP for growers from May
The use of seven Plant Protection Products (PPP) will become illegal from May 2025. The Department of Agriculture, Food and the Marine’s (DAFM) Pesticide Registration and Control Division (PRCD), informs the trade on Plant Protection Products (PPP) which have had their registrations revoked or expired, rendering their use illegal. PPP for which registrations have expired [&hellip The post Illegal PPP for growers from May appeared first on Growtrade. [...]
Green-tech launches the first closed-loop subterranean irrigation system
Green-tech has launched the latest evolution of its renowned Mona irrigation system – Mona Pluvia, the first closed-loop subterranean irrigation system. Building on over 40 years of research and development, Mona Pluvia transforms water management in urban environments, ensuring efficient and sustainable irrigation while minimising water wastage. This cutting-edge system includes technology that futureproofs a [&hellip The post Green-tech launches the first closed-loop subterranean irrigation system appeared first on Growtrade. [...]
Teagasc confirms first case of glyphosate-resistant ryegrass in Ireland
Teagasc have recently confirmed the first reported case of a field population of the grass weed Italian ryegrass, that has proven resistant to glyphosate. Italian ryegrass is already a major challenge on some Irish tillage farms, with some populations resistant to selective herbicides used in crops. Owing to the broad-spectrum activity of glyphosate, glyphosate resistance [&hellip The post Teagasc confirms first case of glyphosate-resistant ryegrass in Ireland appeared first on Growtrade. [...]
Kent & Stowe reveals the ‘Extraordinary Shop’
Kent & Stowe, the premium gardening brand renowned for quality and timeless design, has announced the launch of its new Extraordinary Shop – an innovative in-store retail concept now rolling out across garden centres. Designed to bring the extraordinary essence of the brand to life, the Extraordinary Shop reimagines how tools and gloves are merchandised, [&hellip The post Kent & Stowe reveals the ‘Extraordinary Shop’ appeared first on Growtrade. [...]
Tender for forestry analysis and land use assessment by Coillte CGA
At Growtrade, we highlight public procurement opportunities from around Ireland that would be suitable to landscapers, growers, turfgrass professionals, horticulturalists, and forestry professionals. Here is one such tender working for Coillte CGA. It is seeking expertise in the economic and spatial analysis of Land Use, Land-use Change, and Forestry (LULUCF) in Ireland. Coillte CGA aims [&hellip The post Tender for forestry analysis and land use assessment by Coillte CGA appeared first on Growtrade. [...]
More from this Channel