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CAFRE Greemount to host ‘Selling House Plants’ workshop

With over 30 years experience in retail, customer service, and heritage management, Sam Dowdall has a breadth of knowledge in sales, merchandising, staff management, and motivation. Photo: HTA.

The workshop will focus on the selling, visual merchandising, and care tips for the selling of house plants in your garden centre.

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28 August 2019 | 0

The College of Agriculture, Food & Rural Enterprise (CAFRE) Greenmount campus will hold a Horticultural Trades Association (HTA) workshop on the selling, visual merchandising, and care tips for the selling of house plants in your garden centre, on October 23.

The workshop is part of the HTA’s autumn offering of workshops across Britain and Northern Ireland.

With the increase in millennials interested in buying house plants and the trend of sharing them on social media, visual merchandising will be a key area of interest which garden centres will be investing heavily in.

CAFRE Greenmount’s workshop will provide an overview on selling, visual merchandising, and care tips for your house plants section.

“Social media shows that this is a huge and growing trend – hashtags such as #plantsofinstagram and #houseplants are used in their millions and tweets on houseplants often receive thousands of retweets. In daily life, I see fiddle leaf figs and Swiss cheese plants everywhere, especially amongst the younger generation who don’t remember the 1970’s houseplant trend.”, said Matthew Pottage, curator of Royal Horticultural Society (RHS) Garden Wisley.

The consultant: Sam Dowdall

With over 30 years experience in retail, customer service, and heritage management, Sam Dowdall has a breadth of knowledge in sales, merchandising, staff management, and motivation, as well as interpretation and design, conservation management, and visitor management, all attained from a variety of positions from independent garden centres to large organisation visitor centres, and heritage sites.

Dowdall started at Speyside Management to assist managers and business owners spend more time on their business, rather than in it; getting the most from their staff to improve sales, turnover, and customer experience as well as staff confidence.

She firmly believes that “customers don’t buy products, they buy concepts”.

Courses are £160 (€176) for members and £160 (€176) for non-members, VAT excluded. For more, see here.

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