Flopro launches Cobra expanding hose

Flopro, part of Westland Horticulture, introduces the durable, eco-friendly Cobra expanding hose, available for retailers with displays to boost consumer demand

Retail

Read More: Flopro Westland Horticulture

10 December 2024

Flopro, part of Westland Horticulture, has announced that the innovative Cobra expanding hose is now available for retailers to order alongside displays sure to drive consumer demand.

Designed to meet the needs of modern gardeners, the Cobra is Flopro’s strongest, most durable expanding hose, offering an unparalleled solution for efficient and frustration-free garden watering.

To support retailers and help drive consumer engagement, brand-new creative videos are now available, highlighting the Cobra’s features and key benefits to shoppers whilst browsing in store.

Why Stock the FloPro Cobra?

The Cobra sets a new standard in garden watering solutions:

Compact
- Expands to 3x its original size and shrinks back when not in use for easy storage
Unmatched Durability:
- 20x stronger* than standard fabric expanding hoses
- Patented construction with a rigid expanding inner layer and a flexible outer layer, ensuring thorns, twists, and kinks are no match
- Withstands a puncture weight of up to 2390g, compared to 150g for typical fabric hoses
Lightweight:
- 50% lighter than PVC hoses of similar lengths
Never Kink Convenience:
- Its innovative structure eliminates twists and kinks, maintaining a consistent water flow no matter what
Eco-Friendly Watering Solutions:
- Includes Flopro’s Supergrip connectors, which are 20% longer for leak-free performance, reducing water wastage
- Fully compatible with all standard outdoor taps and connects with all watering brand
- BPA, PVC, and Phthalate-free

Natalie Searle, head of marketing & communications, Hardware Division, said: “Our research shows consumers prefer lightweight expanding hoses due to the flexibility and ease of use they offer; however, we understand that until now there has been a dissatisfaction among consumers with high levels of returns.

“This compelled us to find a better solution, that’s flexible, durable, and lightweight, and designed to banish the consumer pain points surrounding gardening watering. Our new Cobra is sure to strike the watering world in 2025.”

The Cobra is available with a 1m off fixture display, which comes complete with a TV screen to highlight the video content to shoppers.

Order today via Westland Live or through your Westland sales representative to ensure your retail space is fully stocked up to offer consumers a convenient and reliable watering solution.

Read More: Flopro Westland Horticulture