Greenworks rethinks approach to battery-powered equipment resulting in fourfold increase in sales
Instead of looking at the heavier, one-size-fits-all 48v battery, Greenworks engineers created the same power using two smaller and lighter 24v batteries, ideal for lawnmowers, with then just one battery needed to power the 24v line trimmers and hedge cutters.
3 June 2020
When gardeners reported they were finding the 48v rechargeable batteries used to power domestic lawnmowers too heavy for their hand-held line-trimmers and hedge cutters, and that the weight was significantly reducing manoeuvrability, engineers at Greenworks came up with the novel solution that has proved to be very successful for the brand.
Instead of looking at the heavier, one-size-fits-all 48v battery, Greenworks engineers created the same power using two smaller and lighter 24v batteries.
The two 24v battery setup is ideal for lawnmowers, with just one battery needed to power the 24v line trimmers and hedge cutters.
When the concept was launched at the start of the season in the UK, it immediately swept the board and sales increased fourfold in just six weeks.
“Our 2 x 24v system has been phenomenally success (sic)” said Mark Moseley, sales and marketing director for Greenworks UK.
Moseley continued: “Women and older people are increasingly using line-trimmers and hedge cutters and the smaller, lighter battery is a winner in all ways.
“Manoeuvrability is essential when hedge cutting or strimming under trees and hedges but the greater power of 48v is needed when mowing. This is the answer to both.”
The new Greenworks 48v (2 x 24v) Cordless 36 centimetre lawnmower with 2 x 24v 2ah batteries and charger retails in the UK at £199.99 (€TBC) and is suitable for lawns up to a tennis court in size.
- 36 centimetre cutting width.
- 2 in 1: mulch or rear collect.
- Five cutting heights (25-70millimetre).
- 50-litre collection.
- Single lever height adjust.
- Poly deck.
- 20.5kg (boxed).
- Run time is 40 mins per charge of both batteries; one hour recharge time or 80% in 35 mins.