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Hortiflorexpo China and IPM ESSEN reaffirm collaboration

Oliver P. Kuhrt of Messe Essen and Xuemei Liu of China Flower Association

More than 700 companies from 20 nations to attend comprehensive Horticultural trade fair in Beijing from 23-25 May



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13 March 2024

Hortiflorexpo China and IPM ESSEN are continuing their successful partnership. The two trade fairs are promoting international exchange on all aspects of the horticultural industry in China and opening up a profitable new business network for German exhibitors in particular. 

The next event, “Hortiflorexpo IPM Beijing”, will take place as scheduled from 23-25 May 2024 at the new China International Exhibition Center in Beijing. It is held annually, alternating between Shanghai and Beijing. More than 700 companies from 20 nations are expected to attend the next trade fair, occupying 40,000 square metres of exhibition space. 

The signing of the contract took place during the 40th IPM ESSEN (23-26 January, 2024), at which the vice secretary general of the China Flower Association, Xuemei Liu, representing Hortiflorexpo, and chief executive officer, Oliver P. Kuhrt of Messe Essen, sealed the cooperation agreement.

The partnership between Hortiflorexpo and IPM ESSEN enables exhibitors to benefit from the synergy effects and to establish and expand important business contacts in the Chinese market. Messe Essen organises the German Nations Pavilion, which presents innovations “made in Germany”, and is also responsible for international marketing.

Oliver P. Kuhrt, chief executive officer, Messe Essen, said: “The extension of the contract not only consolidates our cooperation, but also underlines the position of Hortiflorexpo IPM China as the leading trade fair in the horticultural industry throughout Asia.”

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