IPM ESSEN 2016 attracts records numbers
IPM ESSEN has consolidated its position as the most important platform in the international green sector.
Print7 February 2016
The 34th International Plant Fair, IPM ESSEN, has been hailed a massive success. The world’s leading fair for horticulture was once again able to prove that it is the most important platform for the international green sector.
Over the three day show 1,588 exhibitors from 49 nations presented their innovations and new products along the value added chain in horticulture to first-rate trade visitors from all continents at Messe Essen. The comprehensive range on offer included new plant creations, pioneering technology, strong-selling floristry trends and marketing concepts oriented to target groups. The Innovation Showcase which set a record with 76 plant novelties was representative of the enormous innovative force of the sector.
“IPM ESSEN has once more proven that it is indisputably the most important fair for international horticulture. The innovations are introduced here and the orders for the coming season are placed here. This year, it was again possible to raise the number and quality of the visitors and the sales transactions. We are more than satisfied,” was the summary made by Oliver P. Kuhrt, CEO of Messe Essen.
This year, IPM ESSEN counted 57,200 visitors. According to organisers more than 78 % of the visitors have decision-making or procurement powers – a plus of three percentage points in comparison with the preceding year. 36% of the trade public already placed orders at IPM ESSEN 2016 (in 2015: 34%). The visitors rated the available range as very positive.
64 % of the exhibitors and 40 % of the visitors came from abroad. Around 12% of the guests at the fair travelled from Asia – predominantly from the Middle East . For the first time, 20 nations presented themselves at IPM ESSEN with official joint booths.
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