Neudorff switches focus to online retailers during consumer lockdown
Neudorff vowed to channel its supplies through web-based retailers so that consumers isolating at home could safely obtain its products for home delivery during the Coronavirus crisis.
21 April 2020
Neudorff has taken steps to ensure that extensive stocks of its leading product portfolio are readily available via internet-based retailers in a bid to meet consumer demand during the nationwide lockdown.
As governments imposed restrictions on non-essential retailers, including garden centres, to close their doors, Neudorff vowed to channel its supplies through web-based retailers so that consumers isolating at home could safely obtain its products for home delivery during the Coronavirus crisis.
“For much of the population in lockdown at home, the garden is their preferred retreat – a place to escape from the unprecedented restrictions that have been imposed on everyday life as the Government attempts to slow the spread of Covid-19.”, said Guy Jenkins, consumer manager at Neudorff’s UK distribution partner, DLF Seeds Ltd.
“Press reports have suggested that sales of vegetable seeds and gardening accessories are going through the roof as the nation embraces grow-your-own in a bid to beat food shortages at supermarkets.”, said Guy.
Guy continued: “Neudorff’s contingency planning has ensured that it is well prepared to make its natural fertilisers, plant protection products, and weedkillers available online, even in times of crisis. The company took precautionary measures very early on in order to maintain its production and manage delivery to the trade of its natural products.”
The efficient sell-in to stockists – both bricks-and-mortar retailers who run online operations, as well as web-based retailers – will now ensure that amateur gardeners can obtain products that are essential for the cultivation of flowers, fruit, and vegetables.
Neudorff is making it easy for consumers to track down its leading natural product range – which includes weedkillers, slug and snail controls, bug killer, fertilisers, lawncare products, animal repellents, nematodes, and ant killers via its online UK and Ireland stockist finder.