New Car Partnership for Bloom

Toyota and Lexus have been names as the official car sponsors of Bloom for the next two years

The partnership will see Toyota and Lexus Ireland separately showcase the latest generation of vehicles at Bloom

Retail

Read More: Bloom Horticulture Partership Sponsorship Trade

29 March 2016

Toyota and Lexus Ireland are delighted to announce that they have become Bloom’s official car partner until 2017. This exciting new partnership will see both brands holding exclusive naming rights of the Floral Marquee at Bord Bia’s Bloom, which will take place in the Phoenix Park, Dublin over June bank holiday weekend.

The partnership will see Toyota and Lexus Ireland separately showcase the latest generation of hybrid models across their range of vehicles at the Bloom Festival. Bloom is recognised as Ireland’s premier gardening, food and family event, the perfect fit for the both brands.

Toyota are the acknowledged pioneers of hybrid technology, with over 8 million vehicles sold worldwide, and is now available across six models within the Toyota range in Ireland, including the new RAV4. Lexus leads the way in the premium car market with the introduction of hybrid technology across its entire range and coupled with its cutting edge L-Finesse design continues to attract new fans.

Ian Corbett, Marketing Manager for Toyota Ireland said: “We are delighted to be partnering with Bord Bia as they celebrate a landmark tenth year of Bloom in 2016. We’re excited to be a part of this fantastic event which provides a great way for both Toyota and Lexus to showcase our leadership in hybrid technology. Our aim is to educate visitors to Bloom about the real benefits of owning and driving a hybrid ”.

“Bloom is thrilled to welcome Toyota and Lexus on board as official car partner for the next two years. Superb design, dynamism and innovation are at the heart of Bloom and these values are reflected in Toyota and Lexus class-leading vehicles”, commented Gary Graham, Bord Bia’s Bloom Show Manager.

Read More: Bloom Horticulture Partership Sponsorship Trade

Leave a Reply Cancel reply

Back to Top ↑

Newsletter
Your weekly digest of trade news, direct to your inbox. Subscribe by entering your email here:

Email address:
Growtrade.ie Highlights

Small Talk with Tim Schram of Schram Plants
In association with Tully Nurseries At Growtrade, we’re running an interview series titled ‘Small Talk’, where we talk to various influential members of Ireland’s horticulture trade. This month’s conversation is with Tim Schram from Schram Plants. How did you get your start in horticulture? Growing up on the family nursery had its advantages. Every new [&hellip The post Small Talk with Tim Schram of Schram Plants appeared first on Growtrade. [...]
Organic matter testing added to ICL Turf Rewards
European Turfgrass Laboratories organic matter profile testing has been added to Turf Rewards as a new reward for 2024. This service will provide invaluable insights into soil health and turf performance. For just 20 points, Turf Rewards members can now claim organic matter profile testing through European Turfgrass Laboratories’ A2LA-Accredited laboratory. This new reward permits [&hellip The post Organic matter testing added to ICL Turf Rewards appeared first on Growtrade. [...]
Peckish promotes bird-friendly gardening with free wildflower seeds
Peckish, the UK’s leading wild bird food brand, is inspiring the public to make their gardens a haven for nature this year by growing wild birds a home with a free packet of wildflower seeds with every purchase of Peckish wild bird food. Consumers will be encouraged to visit their local garden centres from Easter [&hellip The post Peckish promotes bird-friendly gardening with free wildflower seeds appeared first on Growtrade. [...]
Two garden designers shine in ‘Cultivating Talent’ initiative
Bord Bia Bloom has announced two winners of its Cultivating Talent initiative sponsored by Westland, which aims to support emerging talent within Irish Horticulture. Sarah Buckley from Dublin and Nòra Tombor, originally from Hungary and now living in Dublin were both selected as garden designers that will have the opportunity to design and deliver a [&hellip The post Two garden designers shine in ‘Cultivating Talent’ initiative appeared first on Growtrade. [...]
Master Gardener receives Lawrence Medal from RHS
The Royal Horticultural Society has awarded the Lawrence Medal to Billy Alexander from Kells Bay, Co. Kerry. The medal was awarded for his Gold Medal and Best in Great Pavilion winning exhibit, The Ferns of Kells Bay Gardens at the RHS Chelsea Flower Show 2023. The Lawrence Medal is awarded for the best exhibit shown [&hellip The post Master Gardener receives Lawrence Medal from RHS appeared first on Growtrade. [...]
More from this Channel