Tesco partners with Love Irish Food to promote Irish food brands and products
9 September 2021 | 0
For the next four weeks, Tesco Ireland will be promoting Irish food brands and products in a bid to make it easier for customers to choose Irish goods on their shopping trip.
Launched in partnership with Love Irish Food (LIF), the retailer began highlighting support for Love Irish Food brands in store on 6 September.
LIF has a broad spectrum of over 60 food and drink companies that employ in excess of 12,000 directly and indirectly in the food industry, producing great Irish food and drink brands and supporting jobs in local communities throughout the country.
Earlier this summer Love Irish Food announced a new partnership with Tesco Ireland to grow awareness of Love Irish Food member products in Tesco’s stores nationwide.
Tesco Ireland works with over 490 Irish suppliers and supporting almost 14,000 farming families nationwide; Irish food and drink is at the heart of the Tesco Ireland business. Latest figures show that that the overall economic impact of Tesco’s expenditure in Ireland is €2.92 billion.