Date set for Glee 2022
With just weeks to go until the 2021, the show organisers have unveiled the date for next year’s event
29 July 2021
Just as suppliers and retailers are set to reconnect and create new opportunities at the return of Glee) as an in-person event at NEC Birmingham 14-16 September 2021, the Glee team has confirmed that the 2022 event will take place 28-30 June.
According to the show organisers, the new date was made to meet the ever-developing needs of the garden retail sector. Over several months, the Glee team undertook an in-depth consultation with key stakeholders, representing suppliers, retailers, and trade associations. The outcome of these discussions was that a shift to a different time of year would better reflect, and support, the ongoing development of the garden retail supply chain and associated buying cycles.
The Glee team’s realigned timing of the show has garnered support from across the sector. Exhibitors consulted about the date change said they whole-heartedly support the move. Home and gift suppliers have also praised the change, as they recognise that it offers improved growth opportunities ahead of the Christmas sales period. From a visitor perspective, Glee will sit more comfortably within the buying calendar, as well as within the wider exhibition cycle.
Glee Green Heart 2021
The horticultural hub of Glee, the Green Heart, will make its return later this year. The Green Heart will provide one of the first face-to-face networking opportunities for the plant trade sector within the last two years.
Working in partnership with the Green Heart’s official merchandising bench supplier Woodlodge, this year’s hub will see brands come together to create a strong display of new plant varieties and inspiration for plant buyers and retailers looking to develop both their indoor and outdoor plant offering in the coming season. Participating brands include, Key Essentials, Craigmarloch Nurseries Ltd, Porters/Happy Plants, The Bransford Webb Plant Company, Lovania Nurseries Ltd, New Leaf Plants, MNP Flowers, Pacific Nurseries and John Richards Nurseries.
Matthew Mein, Glee event director said: “The Green Heart is a really important part of Glee and is designed to put plants right at the centre of the show but, more than this, we want to arm retailers and growers with a platform to communicate – whether in regard to what’s new or how to better drive sales in-store. After a significant period of growth for plants, this year’s Glee Green Heart will be more vital than ever.”
Visitors and exhibitors at Glee 2021 will be asked to provide proof of completion of a full course of vaccination two-weeks prior to arrival; or proof of negative lateral flow test taken within 48 hours of arrival; or proof of natural immunity shown by a positive PCR test result for Covid-19, lasting for 180 days from the date of the positive test and following completion of the self-isolation period.