With new ranges that appeal to both new and experienced gardeners alike, the established seed brand is sure to maximise engagement in the seed category through these two core trends:

Unwins Sweet Peas

The foundations of the Unwins brand came from William Unwin himself breeding and selling his first sweet pea in 1903, the family brand having since bred over 300 varieties in its 100+ year history. To celebrate the success of the Unwins Sweet Pea legacy, the brand has overhauled its sweet pea range which will this year feature in a new updated packaging design.

The new merchandising unit will allow for it to be displayed in high traffic locations in-store to drive impulse sales in the category. Varieties within the collection are merchandised by colour to help consumers find the best colour combinations and therefore increase basket spend with multiple purchases..

This year we will also be linking up with renowned English earthenware designer, Emma Bridgewater to enable consumers to get a limited edition Unwins Sweet Pea vase.

Unwins Bursting with Flavour

In response to growing food trends Unwins has launched a new Bursting with Flavour seed range. Designed to inspire a growing consumer base of food enthusiasts to get back to basics and experience the satisfaction of growing their own food, whilst enjoying its improved flavour.