Garden Connect shares tips to succeed online this Christmas
6 October 2022
With Christmas fast approaching, now is the time for garden centre retailers to get their websites ready for this busy time. In a new blog post, Garden Connect outlines its five tips for garden centre retailers to maximise their online presence this Christmas.
Even if you don’t have a webshop, Garden Connect says getting as much information as possible about your Christmas stock online is crucial. People start searching for Christmas ideas, inspiration, and places to buy in October, so you must ensure your website is up to date.
Activate your Christmas pages and upload your Christmas products now. Do this, so Google can start indexing your pages. This increases your online visibility and findability. You can make the products visible only at first and not orderable yet. You can activate the order button whenever you want.
The more complete your products are, the better and faster Google will index and rank your website, and the larger the chance of online visitors and purchases during Christmas.
- Opening Hours
Opening hours are essential. Don’t disappoint your customers by showing wrong or old opening hours. You may have additional opening hours during Christmas, so be sure to adjust your opening hours not only on your website but also in your Google My Business account.
Christmas shopping is about giving people inspiration for their Christmas decorations at home. Most customers have no idea about the Christmas themes, so show them. You can create subcategories for each Christmas theme and add all lights, decorations and baubles that fit this theme into this subcategory.
Create a separate Christmas page to inspire your customers. Add pictures from the Christmas department at your garden centre, so visitors know what they can expect.
During the Christmas period, many people search for Christmas trends 2022, buy Christmas trees, trendy Christmas baubles and much more on Google. Garden Connect has highlighted ten popular keywords for Christmas 2022, which should help drive traffic to your website. These include, Christmas wreath; Christmas garland; Christmas table decorations; outdoor Christmas tree; Christmas tablecloth; and pop up Christmas tree
These keywords can be used in blog posts / news items, product descriptions, FAQ or in your Google My Business description + Google My Business posts.
- Actions / Promotions
Think of any fun activities or events you can organise for Christmas. What’s a better way to attract visitors to your garden centre than by inviting them to a workshop? Organise a Christmas Grotto, or think of a workshop on making a Christmas wreath or a gingerbread house.
Don’t forget your loyalty card holders. Show love to your loyalty card users by offering them an exceptional discount on a particular evening. Send loyalty card holders an e-mail on how to use, take care or store their Christmas product after their buy. For example, after customers have bought a Christmas tree, send them an e-mail with tips to keep it beautiful.
Visit gardenconnect.com/5-tips-to-peak-online-this-christmas to read the full blogpost.