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Going vegan: meet Hygeia’s new organic and vegan-friendly Nature Safe range

Nature Safe Lawn and Plant Food from Hygeia. Photo: Hygeia.

With the increasing popularity of a vegan lifestyle, Hygiea's new Nature Safe range capitalises on two growing markets: the vegan market, and the grow-your-own market.



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20 September 2019

There is no doubt that organic gardening is growing in popularity. Where chemical based solutions once dominated, there is now a clear and distinct shift towards a need and want for greener solutions.

The obvious driver of this has been the rise of grow-your-own as consumers look to reduce their food miles and take responsibility for the impact their diet has upon the environment.

However, a new revolution is taking over – veganism – which is seeing green and organic product ranges benefiting from exponential growth.

There are no official figures on the number of vegans in Ireland but according to Comparethemarket, 2018, there are an estimated 3.5 million vegans in the UK.

Introducing Nature Safe

With vegans cutting all animal-based products out of purchasing decisions, and growing demand for natural, organic solutions, a new generation of eco-friendly products that are free from animal derivatives and chemicals are driving change.

One supplier who has recognised this potential is Hygeia. At Glee 2019, Hygeia officially launched Nature Safe, a complete range of eco-friendly, 100% organic plant and lawn feeds that perfectly fit the vegan and organic agenda.

Tapping into a more sustainable style of gardening, the Nature Safe range – exclusive to Hygeia – offers four new products: Lawn Feed with Seed, Patch Fix Seed with Feed, Granular Plant Food, and Liquid Plant Food with Seaweed.

Safe for use around children and pets, the Nature Safe range is completely plant based, and uses no animal by-products or poultry additions. Each product is designed to promote a healthy eco-system and are bee-friendly.

“Nature Safe is the perfect range for retailers wanting to offer their customers vegan and organic gardening solutions. The unique formulation is specifically designed to reinvigorate nature with natural ingredients and optimal micro-organisms, which means users can rest assured that each time they use a Nature Safe product, they will be putting goodness back into the earth. What’s more, these products are backed by 80 years of innovation, experience, and passion, and unrivalled R&D to ensure that every product deliver quality results every time.”, said Tom Stolworthy of Hygeia.

The Nature Safe range

Nature Safe Lawn Feed – “Nothing added but nature”

  • A single 10kg pack covers an area up to 200 metres squared.
  • Feed lawns and enriches soil.
  • Thickens lawns.
  • Naturally suppresses weeds.

Nature Safe Patch Fix Lawn Seed

  • 100% organic plant-based fertiliser feed and seed.
  • Repairs patches quickly.
  • Revitalises worn patches.
  • Promotes healthy soil.
  • Available in 1kg pack.

Nature Safe Plant Food

  • 100% plant-based organic matter.
  • Offers quick and continuous feeding.
  • Promotes a naturally healthy eco-system.
  • Produces strong healthy plants.
  • Available as a 10kg pack.

Nature Safe Organic Plant Food

  • 100% organic plant food with seaweed.
  • Improves plant immunity.
  • Enriches soil.
  • Yields more fruit and enhances colour.
  • Available as both a 1kg and 20kg refillable pack.

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