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Green Digit named GIMA Innovator’s Seed Corn Fund winner

Green Digit is named winner of the the GIMA Innovators’ Seed Corn Fund winning £5,000

Green Digit has been named the winner of the GIMA Innovator’s Seed Corn Fund Prize



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18 September 2015


Launched in 2014 the GIMA Innovators’ Seed Corn Fund is designed to encourage new businesses, designers and innovators to enter the garden retail market. With a £5,000 prize up for grabs, the fund has already proven its worth with the success of its inaugural winners, and this year’s winner, Green Digit, is hoping to replicate this success.

Beating off stiff competition, the team at Green Digit are the brains behind SeedCell, a new concept in Grow-Your-Own. SeedCell offers a fun, clever, and waste free way to plant seeds, making them the perfect tool to get children interested in growing their own food. Just snap the cells out and push them into some soil.

The unique pointed triangle cell acts as a seed delivery system, removing the need for tools. The natural pulp will absorb any ground moisture and help deliver it directly to the seed aiding the germination while providing a safe, reliable micro climate in which to grow. Currently the SeedCell is available in nine varieties including chilli peppers, tomato, sweet mixed peppers, sunflowers, mixed herbs, chives, parsley, coriander and basil.

GIMA Director, Vicky Nuttall said: “We’re incredibly pleased to confirm that Green Digit are the 2015 winners of the GIMA Innovators’ Seed Corn Fund.  The judges were impressed, not only with the product’s simplicity, but also with the design and creative flair with which it had been put together, as well as how the concept had been thought through to a finished, shelf-ready product being offered at a competitive price.”

She added “Not only this, but the SeedCell is designed to make growing your own accessible to all, whilst also offering significant environmental credentials. Green Digit are a most worthy winner, and we look forward to working with the team to help them make their mark in the garden retail market.” As the winner, Green Digit is now set to receive funding and help with the development and marketing of their product, together with support from experts within the industry.

In addition to choosing a winner, the panel also selected two highly commended companies. Those just missing out on the highly coveted title were Buttacup with the Waterbutt Plant Pot and also Baksaver Barrows with its namesake product, the Baksaver Barrow:


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