Hozelock composter enters high-end department store market

Hozelock's Pure Bokashi Composter incorporates a Japanese fermentation process that pickles kitchen waste before transforming it into compost. Photo: Hozelock.

Hozelock's Pure Bokashi Composter is now available to consumers on John Lewis's online store, retailing for €66.

Retail

19 April 2019

Hozelock’s Pure Bokashi Composter is now available to consumers on high-end department store, John Lewis’s online webshop; targeting environmentally conscious, middle-to-high income earners.

The composter

The Bokashi Composter converts all cooked or uncooked leftover food – not just vegetable waste – into nutrient-rich fertiliser for the garden.

Stored in the kitchen: in a cupboard, a pantry, or just on a counter, and with no unpleasant odours, the composter is compact, clean, and clever.

Using the addition of Bokashi Bran containing powerful micro-organisms, the Bokashi Composter pickles meat and dairy products, as well as fruit and vegetables, into a fertilising liquid in five days, and compost for houseplants or the garden in 15 days.

The compost produced by the Bokashi Composter, when added to garden compost bins, helps quicken the breakdown of garden waste.

A key benefit of using the Pure Bokashi Composter is the reduced risk of attracting flies, foxes, or vermin as there won’t be any food rotting in the consumers’ rubbish bin, and all nutrients in leftover food will be repurposed for the benefit of their garden, reducing the amount of waste being sent to landfill.

The Bokashi Composter comes with a 1kg bag of Bokashi Bran, so it’s ready to go for the consumer when opened. The Bokashi Composter retails for €66 while the Bokashi Bran is also available as a separate item for refill purposes, retailing at €12.

The Hozelock Pure Bokashi Composter is a product fitting nicely within the market trend of sustainable living. Consumers are now more aware than ever about the importance of reducing their environmental footprint by minimising waste and maximising recycling in their home and garden.

About Bokashi

Bokashi is a Japanese fermentation process that pickles kitchen waste before transforming it into compost. Using this system consumers can compost raw vegetables and fruit, as well as dairy, meat, fish, and small bones. The composter contains a special bran with a friendly bacteria that ferments your waste quickly, preventing odours which would normally attract unwanted pests.