Kildare Growers’ Bloom Success
Kieran Dunne of Kildare Growers Group explains how hard work and it's members marketing together has led to success at Bloom for the group
17 September 2014 | 0
Sitting back and waiting for things to happen is really not an option for Irish growers. We are constantly adapting and innovating and if we fail to do this, we find ourselves out of business. Although the industry has faced though times in recent years, the measurers that the Kildare Growers Group have put in place are showing positive returns.
Like last year, 2014 has seen a clear focus on the promotion and marketing of our stock and also Irish plants in general. With this in mind, The Kildare Growers Group had another extremely successful year at Bloom. Showcasing the best in Irish plants and the expert design skills of Anthony Ryan, the garden won a silver medal at this year’s show. This is a true accolade for all the hard work and time spent designing and creating the Crumlin Children’s Hospital Garden.
From an investment perspective, our involvement with Bloom has really paid off. We set out to promote Irish stock and were featured in the press for weeks prior to the show and for weeks after it as well. We will be monitoring the direct and indirect benefits over the coming months but so far our involvement has really paid off. Watch out Bloom 2015!
Following a trade mission to Hampton Court Flower Show last year, the belief that Bloom and the Irish industry supporting it is on par if not ahead of its British counterpart is still true. The show continues to grow and promote the high standards of the Irish nursery and design sector.
While the coming year will no doubt present us with more challenges, members of the Kildare Growers Group are better placed than ever to meet them.
This article originally appeared in print in the GLAS Showguide, published on 24 July 2014