Westland Horticulture Launch £1million TV Campaign
A new £1 million TV and national press campaign was launched in late April targeting gardeners who are not sure how to get great results in their gardens
Print6 May 2016
The Not Sure? Gro-Sure campaign is a series of 10 second TV adverts which first aired at the end of April and are expected will be watched by over 26m consumers. They are being supported by national press advertising by Westland Horticulture.
The adverts each feature different gardeners who are not sure how to achieve success in their own gardens. Gro-Sure provides the solution to their problems. The campaign is made up of four separate 10 second adverts to promote the popular Gro-Sure Easy Containers Compost, Gro-Sure Planting Magic, Gro-Sure Smart Seed and Gro-Sure Tomato Food to customers.
Jo Wilkinson, Senior Marketing Manager for Westland Horticulture said: “Our research tells us that regardless of gardening experience, the vast majority of us are not sure how to get the best results. Gro-Sure products feature our ‘Grow with Certainty’ promise and are so are ideal for giving gardeners of all levels the results of an expert!” Wilkinson added “With over £1m of TV and national press advertising, customers will be flocking to your stores looking for this product. Don’t let them leave disappointed!”
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