ICL appoints Aimee Davey as marketing communications manager for UK and Ireland
In this role, Davey will lead all UK and Ireland marketing activity across the Turf and Landscape portfolio
3 December 2025
Aimee Davey joins ICL at a key point as the business moves into a busy period of campaign and product activity across its turf and landscape portfolio, taking on the role of marketing communications manager for the UK and Ireland.
Davey brings strong experience from the professional turf sector, having led marketing activity at GreenBest across product launches, brand development and customer communication.
Her background working alongside technical and sales teams gives her a clear understanding of what turf managers and distributors need from reliable, well-structured marketing.
“ICL has a clear technical foundation, and a strong programme of activity planned. I’m pleased to be joining at this point and look forward to supporting the team, our customers and our distributors,” Davey commented on her new appointment.
In this role, Davey will lead all UK and Ireland marketing activity across the Turf and Landscape portfolio. Her responsibilities include campaign planning, product launches, events, PR, digital content and coordination with external agencies. She will work closely with the sales and technical teams as the business prepares for a full calendar of activity.
Ed Carter, business manager for the UK business, said that Davey’s sector knowledge and practical approach make her a strong addition to the team and will support the continued development of marketing activity across the business.
Davey’s appointment follows Kevin Whitby’s move into the newly created position of international marketing communications manager for turf and landscape, where he will focus on global communication strategy and supporting local teams.
Big congratulations to Aimee Davey from the Growtrade.ie team.
Read more: Small Talk with Brendan Howell of ICL
© 2025, Growtrade.ie by Patryk Goron



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