The latest innovation from Johnsons Lawn Seed

Interest in domestic lawns coupled with stay-at-home-culture to drive sales of lawn seed via DIY and hardware channels, according to company. Photo: Johnsons.

Quick Lawn with Accelerator-treated seed delivers 38% more grass within the first seven days, compared to non-coated seed, by directing a carefully formulated blend of bio-stimulants in the seed coating into the seed.

Horticulture

11 September 2019

Quick Lawn with Accelerator-treated seed offers three key benefits: rapid germination, faster lawn establishment, and requires a third of the amount of water that’s usually needed for lawn establishment. The result is a strong, thick, and healthy lawn – even in cold or wet conditions.

Suitable for creating a new lawn from scratch or for over-seeding, the unique Accelerator treatment contains a wetting agent that speeds-up the absorption of water by helping it to penetrate the waxy surface of a grass seed faster, spurring it into growth.

The technology rapidly directs a carefully formulated blend of bio-stimulants in the seed coating – including seaweed extract, humic acids, amino acids, micronutrients, and root developers – into the seed.

This process delivers 38% more grass within the first seven days, compared to non-coated seed. Once the lawn is established, growth returns to a normal level for domestic grass.

“Consumers want lawn seed that germinates quickly and establishes fast, and Quick Lawn with Accelerator-treated seed raises the bar by delivering unbeatable performance. The science and technology behind Accelerator represents true innovation in lawncare, resulting in a product that will help retailers to expand the lawncare category at garden centres.”, said Guy Jenkins of Johnsons Lawn Seed.

Jenkins continued: “The benefits of the Accelerator treatment have been underpinned by extensive trials, which proved that the germination process gets under way faster; new lawns emerge more quickly, and consumers will get more grass for no additional effort on their part. It’s a win-win situation for both retailers and the nation’s gardeners.”

Quick Lawn with Accelerator-treated seed is the latest innovation from DLF Seeds, the parent company of Johnsons Lawn Seed, which is spending €14m per year on research and development to create a new generation of top-performing seeds and lawncare products for consumers.